Facebook Marketing for Business
Today, most of the people in this world have a social network like Facebook (FB). Social media is like a medium for people to connect to anything including trends, gadgets, etc. This is because Facebook users tend to enjoy shared content, whether it be their own or other people’s. Then they will give good comments or recommendations to other Facebook users, what are the effective ways of promotion. With this, our way of communication changes to two-way where we can get feedback and recommendations from customers, so that we can improve our business better for the future.
More opportunities and brand awareness
Every post that people make on a social media platform is a business opportunity. For example, every blog post, image, video, or comment that one person shares is an opportunity for another person to react, and each reaction could lead to a site visit. Furthermore, social media also provides you with the opportunity to gain valuable information about your customers’ interests. For example, you can monitor feedback from your customers and see what they think of your business. You can also segment your content by topic to see what type of content customers are most interested in and get the most Facebook likes and comments.
Offer offers through Facebook Places
Facebook places allow users to “check in” on mobile devices at a particular place, so that their friends can see its location. As for companies, they can use it so that when a user registers in a neighborhood, street or business, they receive a list of nearby companies that offer offers such as discounts or gifts.
Provide customer support
The company can quickly respond to any inquiries and solve customer problems over the Internet. In this way, you can increase the level of customer satisfaction and can help develop relationships with them and also promote brand loyalty.
User traffic to a website
This can be done by adding a website link on the Facebook page, including some interesting website content to the page so that your fans can click on the link and view your website. When people get the necessary information from the Facebook page and then visit the website to make their purchases of their product or services.